Specific Media Names New Execs to Lead Technology and Product Efforts

Wireless News
02-18-2011
Specific Media Names New Execs to Lead Technology and Product Efforts
Type: News

Specific Media, a media platform company, announced the appointments of Fabrizio Blanco as CTO and Jason Knapp as executive VP of product.

Blanco brings more than 15 years of engineering and systems architecture experience to Specific Media. He previously served as CTO at Strategic Data Corp (SDC), which was acquired by Fox Audience Network (FAN) in 2007 and later acquired by the Rubicon Project. During his tenure as SVP of engineering and chief architect at FAN, Blanco developed the world's largest display ad serving and optimization technology. He holds multiple pending patents, several of which he co-authored with newly appointed Specific Media Product EVP Jason Knapp, including the industry's first implementation of real-time bidding technology.
A co-founder of SDC, following its acquisition Knapp served as VP of monetization products at FAN. There he led a number of critical initiatives including product managing the creation of FAN and Myspace's ad serving platform. In his new role at Specific Media, Knapp leads the company's ongoing product innovation efforts. Knapp brings 16 years of Internet industry experience, including 11 years focused on ad monetization, serving and optimization. He also aided in launching several technology ventures and provided strategic consulting for top technology companies such as Intel, HP and Microsoft.

Specific Media is a media platform company that enables brands to connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media's suite of products inspire brands to think differently about their marketing initiatives.

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